What’s a Dentist to Blog About?

By December 15, 2010September 27th, 2018Dental Copywriting, Social Media & Blogs

Dental Practice Blog What to Blog AboutIf you’re fresh out of ideas for your dental practice blog, it’s time to get creative. Being in a more left-brained career, you may have trouble finding your muse, even if it’s a dental muse. Here are a few tips to help you get the Shakespearean juices flowing…

Write it down. When an idea comes to you, you might have your hands in someone’s mouth or be hitting a golf ball. In my experience, getting out my phone, finding the notepad, and typing on that tiny keyboard completely ruins the creative mojo. Instead of relying on technology, try scribbling the idea on a prescription tablet or the back of a score card. Put all the ideas in your pocket, then empty your pockets at the computer. Badabing.

Copy people. Now I’m not insinuating that you plagiarize. That’s thievery. However, there are no new ideas, really… So if you see a blog, Facebook post, newspaper article, or magazine article that you like, take note. Why do you like it? Is it the subject, voice, presentation, or what? Learn from this!

Do not be Cliff Clavin. Remember the postal worker from Cheers? Don’t do that. He had the advantage of being able to corner barflies and spew his boring knowledge. You, dear doctor, will attract no one with boring blogs. So think about your audience: baby boomers, teenagers, parents, career-focused adults. Then look around at what attracts their attention. Baby Boomers tend to dig music from the 60s, while carer-focused professionals are interested in technology. Teenagers like interaction (like quizzes), and parents tend to turn toward “I feel your pain” or “how to do it better” articles. Take this. Use it! Be interesting to your target readers.

That’s all the advice I have for today, folks, but I’m here if you need me. Feel free to leave a comment, question, or random statement here on the blog. And hey, thanks for reading!

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