You’re ready to build a new website for your dental practice and then you’re told to provide the text for the site or authorize the use of library articles. Should you hire a professional website writer? Should you say “okay” to the library articles?
The benefits of hiring a professional dental writer far outweigh the cost. In today’s blog, I’ll give you 8 solid reasons to invest in a professional to compose content for your website and blog.
Do you need a professional writer now? Call Identiwrite Creative at 972-679-6885 and speak with Riese Duty. Our copywriters are trained and experienced in composing engaging copy that patients and search engines love.
8 Reasons to Hire a Professional Dental Copywriter
Saves You Time
Sometime between managing your practice, treating patients, attending CEs, and balancing family and work responsibilities, do you have time to write content for your dental website? More importantly, do you want to? Just like hiring a talented hygienist to handle recall visits, hiring a professional website writer will give you time, as well as peace of mind that the task will be completed according to your expectations.
Understands Your Patients
When we interview dentists before writing their websites, we ask many questions about their target patients. As the interview progresses and we learn about the dental services and technology a practice offers, a picture develops in our minds. With experience writing for various types of patients, our writers begin the writing process during the dentist’s interview. We listen to the vocabulary the denitst uses so that we can emulate his or her voice, and we learn what’s most important to the practice.
However, our writers also understand that patients need non-clinical explanations of treatments, conditions, technology, and materials. We have a knack for phrasing clinical descriptions so that they are easy to read and understand.
Because we’ve written for hundreds of dentists, we also understand patients from various backgrounds and walks of life. We know how to encourage potential patients to call your office and schedule an appointment. In fact, it’s what we do best!
Understands Clinical Dentistry
Our clients are often pleasantly surprised to learn how much our writers know about clinical dentistry. Not only do we stay abreast of the latest technology and techniques in dental care, but we also adhere to state dental board regulations for dental marketing. Certain words and implications are off-limits in composing content for dentists’ websites. Not all writers have taken the time to learn about regulations in dental marketing, so be careful when hiring a copywriter.
Rarely, but sometimes a dentist informs us of a new technology or treatment that we’ve not heard about. This excites us! Our writing team immediately dives deep to learn all about the topic. You can rest assured that the clinical descriptions and explanations we write about will be presented with accuracy.
Mastery of English
In this day and age, you can work with people from the opposite side of the globe. It’s an amazing time to be alive. Time zones and language barriers provide some obstacles, but the lower wages in India, Africa, and the Middle East can entice a dentist to use services provided outside of the United States. For many industries, this is a fine choice. When it comes to writing website content, though, you will be best served by an American copywriter who has complete mastery of English.
All Identiwrite Creative writers are educated and work in the US. Each has a robust comprehension of writing, research, and SEO, as well as an immersive experience in the American lifestyle.
Up-to-Date SEO Training
Identiwrite Creative relies on a talented SEO technician to provide us with changes and updates to Google’s SEO practices. We also train our professional website writers in the best on-page SEO practices, from linking strategies to keyword integration. Clients on our SEO Power Blog packages receive monthly reports and can request complimentary phone calls to review the reports with us.
Original Content
Have you tried Chat GPT? It’s an excellent tool for creating text, for free. You may consider employing AI to write your website content but understand that the text AI produces is not original or optimized. Google highly favors text that cannot be found on multiple websites. This means that you need original content.
Furthermore, the stock library articles offered by website companies appear on multiple websites and will hold your site back from top rankings. I cannot overstate the importance of original content.
Consistent Publishing
Identiwrite Creative’s professional website writers understand the importance of scheduling. We work with website development companies and technicians who rely on us to meet deadlines. For clients on our blog platforms, our writers consistently publish original posts, week after week, according to our editorial calendars.
Dentists who write their own blogs often struggle to consistently publish posts, and ultimately their blog fizzles out. Hire an Identwirite Creative website writer and your search-engine-optimized dental blogs will be published like clockwork, so your site can receive optimal favoritism from Google.
Cooperation and Adaptability
The culture of Identiwrite Creative allows our writers and clients great flexibility. We can communicate with you via text, phone, Zoom call, or email, on your timeframe. Often, dentists can’t spare an hour for a copy interview in the middle of the workday. We’re happy to host interviews after business hours, even on the weekends. In addition, if you want us to write on special topics, post a guest blog, edit something you’ve written, or reword an article for publication on your website, we’re game.
BONUS! Ease of Contact
Because I (Shauna Duty) own and operate Identiwrite Creative with my son, Riese, we are both available to clients by phone 24/7. We give clients our cell phone numbers, so you can reach us whenever you have questions or ideas about your project.
Hire a Professional Website Writer Today
Your website content will make a first impression on potential patients who find you online. You need to convey a professional image. For quality dental website and blog content, expert SEO, and superior customer service, call Identiwrite Creative today at 972-679-6885. We look forward to helping you GET MORE NEW PATIENTS!
