Search engine optimization, or SEO as we know it, has been around for many years and continues to evolve as Google grows and morphs. With emerging AI (artificial intelligence) technologies like chatbots (think ChatGPT), marketers can now enhance website visibility with AEO, or answer engine optimization, in addition to organic SEO.
The point is, dentists can add AEO tactics to an existing SEO strategy for a double dip into organic Google Search marketing. Double the visibility means double the opportunity to GET MORE NEW PATIENTS!
Today’s blog will explain:
- Google Search Generative Experience
- How to Turn on Google AI Search
- Google’s AI Overviews
- The New Name for Featured Snippets
- How to Maximize AEO
If you have questions or would like to discuss how these topics will impact your dental practice’s marketing efforts, call Riese Duty at 972-679-6885. We offer complete content management and on-page SEO, and we have served the dental community for a decade with excellent results. Now, let’s dig into the news about AI.
Google Search Generative Experience
Google has something called Google Search Generative Experience, or SGE, and it’s basically a new way that Google Search responds to queries. The definition of SGE, provided by Search Engine Journal, is “an AI-powered program that aims to create a more ‘natural’ way to conduct research or dig deeper on a topic. It provides in-depth overviews of topics directly in the SERPS [search engine results pages], reducing the need to click through several different web pages to find an answer” (March 2024).
How to Turn on Google AI Search
Google began making AI Search available in May of 2024. In your Chrome browser, you can change the Google search settings. Opt-in to Google AI Search through the Labs section. If you aren’t given an option to activate AI Search, the technology probably isn’t available in your area yet. Check back in a few months.
Google’s AI Overviews
AI Overviews is the name Google has given to what you will see when querying with the new technology. Long, more complex queries prompt responses with greater relevance and detail. This image provides a sneak peak…
The New Name for Featured Snippets
A few years ago, Google began answering search queries with snippets of content plucked from relevant websites. We called this content “featured snippets,” and though you never know if Google will use a snippet from your website, Identiwrite copywriters employ a strategy to increase the potential for content being chosen for featured snippets.
Today, we call featured snippets “position zero” because they rank above organic SEO listings.
However, those organic SEO results on page one remain highly coveted and effective for driving new patients to call your dental office.
How to Maximize AEO
Remember, AEO stands for answer engine optimization. Answer engines refer to technology like chatbots (think ChatGPT). According to research, the results that show up in position zero share some characteristics that Identiwrite copywriters often employ for our clients’ blogs.
According to experts, these common qualities of AEO answers include but are not limited to:
- Expert opinions
- Niche authorities (like dentists, for example)
- Information analyses
- Easy to read and understand language
- New or novel information
There are three strategies that can be simultaneously initiated to enhance AEO and SEO on your dental practice webiste.
First, publish exhaustive FAQ or Q&A pages on your website. The content must be original to gain the full AEO and SEO benefits. Identiwrite dental copywriters can produce comprehensive FAQ pages for every procedure or service you offer patients. To discuss your website’s FAQ pages, call Riese at Identiwrite today: 972-679-6885.
Second, publish a deep dive. This involves writing optimized content for multiple pages that focus on a particular topic, and then publishing them on your website. In the SEO world, a main topic with various pages that contribute additional, relevant information is known as a topic cluster. As an example, let’s consider dental implants. For a deep dive, your website should include a main service page for implants. In addition, topic cluster keywords and queries might be titled: Cost of Dental Implants, Dental Implant Timeline, Recovering from Dental Implant Surgery, Types of Dental Implants, Do you qualify for dental implants?, and Dental Implant FAQs. These website subpages under the main dental implants page should be written to appeal to both answer and search engines. Call Riese at 972-679-6885 to discuss which of your dental services would be best suited for a deep dive.
Third, blog weekly, at minimum. Like all website content, blogs should be written with SEO and now AEO in mind. They should include all-original content, a linking strategy, a keyword strategy, and solid metadata. For a decade, Identiwrite has composed clinically accurate, interesting, and informative blogs for dentists, dental product manufacturers, dental consultants, DMOs, and physicians. Our content ranks high in Google results, and we have earned rave reviews from dentists across the globe. To sign up for Identiwrite‘s Power Blogs, call Riese at 972-679-6885.
The Dental Marketing Experts
Shauna Smith Duty has composed marketing and educational content for physicians and dentists for over 20 years. She’s the founder and owner of Identiwrite Creative, which began serving clients in 2014. Along with a team of trained dental copywriters, editors, and SEO experts, Shauna delivers high-ranking, original content for websites, blogs, articles, print publications, and newsletters.
If your dental practice needs an influx of new patients, try online marketing, organic SEO, and AEO with Identiwrite Creative. They are affordable, effective ways for you to GET MORE NEW PATIENTS. Best of all, we don’t require contracts. Call Riese Duty at 972-679-6885 to discuss your website’s SEO and content marketing strategies.
