Your brand is the image people think of when considering your dental practice. Digital marketing for dentists often begins with logo design. Your logo brings visual continuity to your location, collateral, staff, and advertising.
Dental Logo
Design
Capturing Your Philosophy and Message
Creating a logo is no easy task. From shades and hues of colors, to icons, shapes, and font style, the elements of a dental practice logo must come together to build on and support an overriding idea – a brand.
When our creative team and dental marketing experts at Identiwrite Creative work on a new dental logo design, or a second-generation logo, the process begins with a phone interview. We will discuss many aspects of logo design, and your philosophy for patient care will take center stage.
Before the creative process can truly begin, we will explore your target market. Together, we will determine which dental procedures you enjoy performing and which are the most profitable. We’ll consider the demographics of your ideal patients, create an avatar, and discuss where those potential patients go online, what interests them, and how we can place your practice’s brand in front of them.
The Dental Logo Design Process
After the interview, we’ll develop a color scheme and a collection of six very different logo concepts. You will select one or two that you like best, and then we’ll massage and re-sculpt the designs. Sometimes, one or two consultations and design compositions will result in the perfect logo for a practice. Other times, the revision process takes four or five collaborative sessions.
If we are also building a website for your dental practice, and your logo is not finalized before the site is ready to go live, we can use a placeholder logo. This will allow your site to start generating business, while we complete your new logo design.
Logo Implementation
Use your logo not only online, on your website, social media profiles, and directory listings, but also throughout your office. Print your new logo on stationary, business and appointment cards, forms, and signage. Many dentists have their practice logo embroidered on scrub uniforms and lab coats. And, of course, your logo should be printed on all of your advertisements.
How is logo design related to dental internet marketing?
The answer to this question varies by dental practice. Dentists in a highly competitive area, such as a metropolitan area or large suburb, often finds that branding their practice with a logo has significant benefits. When potential patients in your local area see your logo online, in neighborhood boards, on the signage in front of your office, and in the newspaper or a regional publication, your office will seem polished, professional, and popular.
However, a dentist in a small rural town may have little competition. While a website would draw patients from surrounding areas, a logo may not be important in the beginning phase of a marketing strategy.
