I’ve said for years, dentists who want to rank high in Google Search results need to play the Google game. The game is super simple to play. All you need to do is (1) implement Google’s free resources, like Google Analytics, Search Console, and Chat on your site; and (2) post original, interesting, high-quality content on your website and blog — regularly.
Update the content on your website once or twice a year, particularly the text on your homepage. Expand it by adding more pages and sub-pages. Also, publish a blog of 550+ words, preferably search engine optimized, to your website weekly (not monthly, weekly). A blog of 1000 words is even better!
If you aren’t familiar with Google’s resources and/or you hate writing content and/or you don’t know how to optimize text, then the tasks may not seem simple at all. But if you hook up with Identiwrite Creative, you’ll have zero headaches and superb success with rankings in Google Search.
Here’s how to play the Google game with a solid content management strategy.
Update Your Homepage
You understand how to update your office. Just call the decorator. When the Mercedes needs a tire rotation, oil change, or tune up, you go to a trustworthy mechanic. (That might seem like an oxymoron, lol.) And to update your computer system, call your tech company.
Updating your website is just as easy. Call Identiwrite Creative at 940-395-5115. We’ll make sure your site, like your car, is running at optimal capacity. Here’s what our clients say about Identiwrite’s service and results.
A dental website’s content assessment will include evaluation of:
- Current page optimization – headings, meta descriptions, etc.
- Text on the homepage – originality, quality, length
- Links – internal and incoming
- Images and image tags
- Videos, hosting and optimization
From my assessment, I will create a plan to pump up the volume of your online presence. SEO and IT change all the time, so updating your website’s homepage will probably look different every year. Rest assured, maintenance of your website’s homepage won’t cost as much as overhauling your website, but it will yield great results on Google.
(If you do need a new website because yours is looking outdated, we can do that too.)
Expand Your Website
The best analogy for expanding your website is found at the library — the old-school, in-person, pre-COVID public library. (I love the light vanilla scent of aging paper in all those books.)
Let’s say that an author writes a novel. That book takes up maybe 1” on the shelf, among 100s of books and 100s of shelves and 10s of bookcases. Unless you know that author’s name or the book’s title, there’s a low probability that you’ll check out that little book.
Now, what if the author were Stephen King? He’s written 62 novels and 200+ short stories. That’s at least 62”, or 5.1667 feet of shelf space, if the library has only 1 copy of each book and the short stories are elsewhere, in anthologies and periodicals.
Your website needs to be like Stephen King’s published history.
To amp it up, we will write well-optimized web pages on sub-topics surrounding your services. The first step is coming up with those sub-topics; the second step is going to Ubersuggst to determine what related words potential patients are searching for online.
Perhaps people in your city and state are using “tooth veneer” instead of “porcelain veneer” in Google Searches. That’s important information! It certainly needs to factor into the copy writing strategy for your site’s expansion. Further, that terminology may not be intuitive to a dentist. It seems rather off, doesn’t it? Tooth veneer? Trust me, people search for the term.
Sub-pages for veneers could include: who’s a good candidate, what to expect, how much veneers cost, how they’re made, alternatives to veneers, and “these aren’t your grandma’s veneers.”
You see where I’m going here? Expansion. Breadth of information. That’s what Google likes, and if you provide it by publishing high-quality content, your site will — WILL — rank higher in search engine results pages.
How many dentists have blogs? I don’t know the number, but I can promise you, it’s not small. The number of dentists who publish original, high-quality content is even less. And the number who publish weekly blogs is even less than that.
You already know from learning about site expansion that the amount of content you publish has a direct correlation to your search engine results listings. You also know that updating your site is helpful for SEO. A weekly blog accomplishes both. By doing these things, your site will have an advantage over other dentists’ websites.
Best practices for developing a dentist’s blog include:
- Write at least 550 words and edit it — then edit it again
- All content should be original — not copied from an online source
- Strategically insert H-tags for headings
- Incorporate interlinking, adhering to common guidelines
- Use bulleted lists
- …and images (for which you have rights) to entice readers
- Put ALT tags on images
- Short paragraphs and sentences
- A unique, interesting meta description is important
- Publish weekly
- Post the link, not the content, to social media and include the image
Publishing High-Quality Content for Google: Start Here
Ready to rock and roll? Awesome! Call Identiwrite Creative at 940-395-5115 or email me, Shauna Duty (owner) at [email protected]. I’ll provide a free consultation and assessment, then review my strategic plan for high rankings, high conversions, and more new patients!