Meta description: What should a dentist’s initial blog post look like? What information should it convey? How will potential patients find it? Today, I’ll answer these and other questions about blogging.
If your website features blogging capabilities, increase new patient numbers by publishing original blog posts once a week. Sprinkle in words (keywords) that describe your services, treatment philosophy, technology, dental conditions, and your website will become a significant source of new patients.
All dentists are scientists, and some have a keen eye for beauty, but many dentists are not writers—at least not by choice.
Call Identiwrite Creative If you:
- Don’t have enough time to write blogs
- Want to supplement your existing blog
- Dislike coming up with writing ideas
- Dislike writing and editing
- Don’t have the desire to learn SEO
- Would rather have a root canal than write a weekly blog
- Want your blog to be effective, as well as professional
Next, I’m going to describe a simple plan for a dentist’s first blog post. Please understand that you do not have to write blogs. Identiwrite Creative’s team of US-based dental copywriters compose high-ranking, interesting, and consistent blog posts for dental practices across the USA and in other English-speaking nations. Read our reviews on Google. We write, optimize for search, publish, and post dental practice blogs to social media on your behalf. Call Riese Duty today at 972-679-6885 for more information or to get started today.
What does professional blogging entail?
A professional blog provides thoughtful, organized ideas to educate and inform potential and existing patients about dentistry, as well as your unique dental practice. Additionally, search engine optimization (SEO) is the practice by which we earn high Google rankings for your blogs and website. Creating a strategic, custom blog plan for a client begins with keyword research and a competitive analysis of other dental practices in the service area.
Once keywords are chosen by our SEO expert, Josh, he can optimize your existing webpages, as well as future blog posts. Josh enters the keywords into an editorial calendar for our dental writers. Next, the copywriter pulls a keyword, reviews the client dentist’s website, and then composes a blog (minimum 500 words, but more is better). The writer inserts an interlinking strategy, heading tags, meta data, and a licensed image with a meta description for Google bots.
Each month, Josh reviews the keywords, traffic, and rankings for each of our clients and makes changes to the editorial calendar as necessary, so your strategy won’t go out of date. Every 30 days, it will be evaluated.
Your First Blog Post Template
So, you’re ready to begin. Congratulations!
If your site is built on WordPress, the first blog on the site will be auto-filled and titled “Hello, World!” Delete this post and replace it with your own.
Your initial blog post only needs to explain who you are, why you’re blogging, and what topics your blogs will cover. It needs a title with “dentist” or “dental practice” and your city/region. Snappy-sounding titles and those that start with a number tend to be popular. Ex:
Title (H1 tag): New Dentist in Bedford Aims to Inform and Educate Patients
Meta description (can be up to 155 characters): Bedford family dentist, Dr. Ainsley McGreggins, provides conservative general, restorative, and cosmetic dentistry. Call 999-999-9999 for an appointment.
Body Content
Paragraph 1: 50-100 words. Name dentist and purpose of blog, include keyword.
Subtitle (H2): Dental Knowledge is Health Power
Paragraph 2: 150-200+ words
Subtitle (H2): How to Prevent Cavities and Oral Diseases
Paragraph 3: 150-200+ words, include bulleted list if possible
Subtitle (H2): Mouth-Body Correlation
Paragraph 4: 150+200+ words
Call to Action (H2): “Book Your Dental Appointment Today” or similar sentiment
Paragraph 5: Two to four sentences that encourage the reader to schedule an appointment. Should include dentist name, keyword, and phone number and/or link to contact form.
Note that you need to integrate your keyword into the content multiple times, as well as into at least one subheading. Also, in the very first paragraph, the intro, your keyword should be hyperlinked to a related main page (not another blog).
To avoid penalties from Google, always adhere to best practices for keyword integration, linking, headings, meta description composition, that improve how Google’s search bots rank the blog. On Google’s many forums, you can find resources to learn more about search engines and website optimization, including guidelines and rules.
A Secret way to Enhance SEO for Blogs
In a WordPress blog, each user who writes posts can enter a brief bio and headshot under the Users tab. The bio should include main keywords and services that (a) the doctor enjoys performing and (b) have high profitability. Mention where you earned your degree(s) and the type of dentistry you offer, including any name brand products, like Invisalign or whitening systems.
A website technician can turn on the bylines so that when a blog post is attributed to you, your byline appears at the end. The more frequently your byline accompanies the blogs you author, the bigger the SEO boost. A solid byline will help you build a stronger expert status with Google, which in turn increases online visibility.
2025: Your Year to Thrive
Sure signs of a thriving dental practice are a full schedule and ringing phone. If you want to do more than just keep the doors open this year, partner with Identiwrite Creative. Still in the earliest days of 2025, now is the time to kick off a strategic SEO plan, starting with a weekly blog. Call Riese today at 972-689-6885 or email him at riese@identiwrite.com. Let us help you get more new patients!
