Do you know if your website copy, or text, is original or stock content from your website developer? Does it appear on other websites?
Did you write your website copy? Did you take content from other websites and place it on your site? Is it edited and optimized for search?
Text that appears on more than one indexed webpage on the internet is considered duplicate copy by Google. And while you may not mind having duplicate content on your site, Google does. In fact, sites with duplicate content are given lower priority than those with original text when Google indexes pages for search engine results.
To make your website appealing to search engines so that it ranks higher and has more visibility, it needs search-engine-optimized (SEO), original content. However, the text must also appeal to your target audience, the potential patients who live or work near your practice.
For professional dental website copy, call Riese at 972-679-6885 or email riese@identiwrite.com.
Why Hire a Professional Dental Copywriter for Website Copy?
1. Your website copy needs to appeal to your target market, as well as search engines. Dentists often write in a scholarly style because their career has focused on education and science. Most of the patients you hope to attract through your site prefer to read on a 9th- to 12th-grade level; they like a more relaxed writing style and have a short attention span when it comes to reading. The well-educated copywriters at Identiwrite have a solid understanding of writing:
- Marketing content
- Scannable formats
- SEO copy
- Clinical dentistry text
2. For a website that reflects your professionalism and expertise, hire our professional copywriters and editors. Our writers have a professional level of expertise in:
- Writing
- English
- Editing
- Revising
- Conciseness
- Accuracy
3. Hiring a professional writer to compose your website copy gives you a better return on your investment. Because our copywriters compose content that Google loves, your website will have better visibility, ranking higher for targeted keywords, as well as for a greater number of keywords, and higher traffic. This translates into more calls to your office and MORE NEW PATIENTS!
4. A well-optimized general dentistry practice website should include 20 to 30 pages of services, including sub-services and FAQs. Organizing the content into a logical, user-friendly presentation is key to creating a pleasing user experience. Our writers work with website developers, graphic designers, dentists, and technicians to devise the best possible layout for dental website copy.
5. Are you a busy person? Between running a dental practice (and all that entails) and managing a personal life, most dentists have very busy lives. Writing 30 pages of website content that features at least 500 words per page, and then optimizing the content for search, takes a good deal of time–time you probably cannot spare. Our writers save dentists time by composing top-quality, high-ranking, clinically accurate website copy.
Call Your Expert Dental Copywriting Team Now
Let’s discuss your website’s potential to drive MORE NEW PATIENTS to your practice. Call Riese at 972-679-6885 or email riese@identiwrite.com. The Identiwrite team will become an extension of your front office, specializing in marketing your practice online to save you time and increase your profits with professional website and blog writing.
