So you have a website or blog site and you want a gallery. That’s great. Patients can look at the photos and see how dentistry made a big difference. Let’s take it to the next level, though. Potential patients that make it all the way to your gallery page are probably pretty smart cookies. Give them some milk to dip themselves in (or something like that).

Each case in the ideal smile gallery will have:Dental Case Descriptions for Your Before-and-After Smile Gallery

  • Before photo, closeup
  • After photo, closeup
  • After photo, full face
  • Testimonial from patient
  • Case description from doctor
  • Links in case description to service descriptions

Why so much information? People dig information on the Internet, that’s all there is to it. Well, there’s one more thing. The live text and links to your services will appeal to search engine spiders. So it’s really a two-fer.

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