Today, I want to share the most important elements of blog content writing for dentists. By now, you probably know that a blog is a “web log,” an online journal of sorts. For a dental practice, blogging should be an educational tool as well as a source of SEO content to drive potential patients toward the practice. I’m Shauna Duty, owner of Identiwrite Creative. Through the past 20 years, I’ve seen the development and growth of blogging from the eyes of a dental marketer and a copywriter.
Need a professional dental blogger? Call or text Identiwrite now at 972-675-6885 and speak with Riese.
Each blog you publish on your website creates a portal for potential patients to enter the site from a blog link in a Google search.
Overview of Blogging for Dental Practices
- A blog should be about 500 or more words, and 1000 or more is even better.
- To optimize a blog, headings must be tagged and include some instances of the keyword.
- To optimize a blog, internal linking is important, but there are rules for proper linking.
- The keyword should be sprinkled throughout the content.
- The first instance of the keyword should be in the first paragraph.
- Calls to action, prompting readers to call or email the practice, are helpful.
- One external link, set to open in a new tab, is helpful for SEO, too.
- Blog content should be written in a casual tone, with explanations of uncommonly used words and acronyms like ADA, AACD, TMJ, periodontal, and dental caries.
Keyword Research
Use Google’s free keyword tool inside Adwords to help identify popular dental-related terms for your region. Identify the terms that are most important to your practice, such as your highest revenue-producing services and the services you most enjoy performing. Next, select keywords and keyword phrases that have low volume and high traffic. From this list you’ve compiled, create an editorial calendar.
I like to keep my editorial blog calendars in Google Sheets or Excel format to keep track of when I use them in blogs and a link to each blog. I can also look at the blog’s performance month over month to gauge improvement in rankings and traffic by using Google Search Console (formerly Webmaster Tools).
TIP: Weekly blogging is the most beneficial. If you plan to blog only once a month, allow our copywriters to supplement your posts with additional blogs.
At Identiwrite, our SEO expert chooses strategic keywords each month, for each client. This expert also manages our SEO Power Boosts, which address key issues on the websites that house the blogs. (In addition to SEO blog content writing, we strongly suggest SEO content writing for the website’s pages).
Framework for a Great Blog Post
Every post we develop is unique, particularly because our writers are professionals who understand the important elements of copywriting, marketing, dentistry, and SEO. However, I’d like to give you the basic framework for a great blog post so that you can have a template to model your first few SEO blogs after, should you want to write and publish them yourself.
Opening Paragraph
Open your blog with a question, powerful statistic, or urgent message. For instance, a blog about implants may open with a statistic about how many Americans have lost teeth.
Also, the keyword should appear in the first paragraph, near the top of the blog. Link this keyword to the target destination on your website. For instance, link “dental implants” to the implant page on your site. Include a call to action within the first paragraph or as a stand-alone second paragraph, and include how to contact your practice (email, phone, text, form, etc.).
Three Supporting Topics
You can use ChatGPT to help you determine sub-topics for your blog, unless you have a good idea of what you want to write. As an example, a blog on dental implants may include secondary headings of: What is a dental implant?; How Implants are Placed; and What to Expect After a Dental Implant Procedure.
Each topic should include original content (not pulled from ChatGPT or any other website). One to three paragraphs about each topic is sufficient, but you can write more and use tertiary headings to make the post scannable.
Remember to appeal to the reader’s emotions, as well as her logic. Patients want to know costs, so don’t be too vague. Specificity will set your blog apart from competing practices’ blogs and websites.
Closing Paragraph
In a few brief sentences, the closing paragraph should include:
- Motivational phasing to prompt the reader to call/text/email the practice.
- Practice or dentist’s name.
- A few cities served as well as the town the practice is in.
Pro Dental Copywriters
Many dentists don’t have the time or desire to write SEO blogs for their practice’s website, but blogging is essential to earning and maintaining high Google Search rankings. With today’s competitive market for dental services (especially at fee-for-service offices), blogging can set your practice apart from other dentists’ offices in your area.
At Identiwrite, our expert team includes an SEO tech, graphic designer, web technicians, trained dental copywriters, and editors, all of whom live and work in the USA. Give us a call for blogging services and content writing for your website. We help dentists GET MORE NEW PATIENTS!
We Excel at Blog Content Writing
Call or text Identiwrite at 972-675-6885 and speak with Riese about blog content writing today. We’re here to help you reach potential patients online while retaining your current patient base. Providing dental health education through blogs is an excellent means of marketing that yields benefits for you and your patients!
