Shauna Duty has owned two marketing companies, both focused on dental websites and online marketing. Prior to opening her businesses, she worked for a well known dental marketing company in the DFW area. Currently, she owns and manages Identiwrite Creative, working directly with clients, employees, and contractors as the lead project manager and editor.
Meet Shauna
your dental marketing expert.

Shauna has written over one thousand dental websites, articles, and blog posts
for dentists in the USA and Canada, and she was Editor-in-Chief for one of the most popular websites for dentists–DentalBlogs.com. Her expertise in dental marketing has been honed over years of interviewing, studying, and writing about the biggest names, products, technology, and procedures in the dental field. Her articles on dental marketing and blogging have been published on many websites, including Dental Products Report and Modern Hygienist. Most recently, Shauna’s chapter on reputation management for dentists was featured in ADA Practical Guide to Internet Marketing.
In addition, Shauna has led telecourses, webinars, and conference presentations on Internet marketing. Before entering the dental copywriting field, she was a successful freelancer, with articles published in national and regional print publications and online. Her professional background includes management, administration, corporate vendor show planning, small business ownership, and marketing promotions.

Because of her experience working with medical and dental professionals,
Shauna understands dentistry, healthcare, marketing laws, ADA guidelines, and the minds of patients, so she is uniquely equipped to promote your dental practice. You can reserve a 30-minute marketing consultation call at no cost by calling 940-395-5115 or emailing shauna@identiwrite.com.
In her free time, Shauna works with Mercy House and her own 501(c)3, Seeds of Joy, helping single parents procure the resources necessary to grow and thrive in today’s economy. She and Chris attend Southlake Baptist. They’ve been married for over 23 years. Their daughter, Alysen, is working toward her degree in occupational therapy and will soon make Shauna and Chris first-time grandparents! Their son, Riese, recently returned from working in Alaska on a whale watching boat. He is employed in a family-owned contracting business and plans to attend real estate school in Tyler, Tx. Shauna and Chris enjoy talking about Identiwrite Creative’s future, while cheering on the Rangers, Cowboys, and Stars, and they make frequent visits to the family farm in Henderson, Tx.
Contact: shauna@identiwrite.com
Phone: 940-395-5115
- [nectar_single_testimonial testimonial_style=”basic” quote=”You and your team make me look like a RockStar! Thank you!” name=”Dr. Wayne Kerr”]
- [nectar_single_testimonial testimonial_style=”basic” quote=”Truly an amazing person to work with. Shauna continues to amaze me with what she’s able to accomplish, especially when there are some pretty tight deadlines. I cannot recommend her services enough! Truly an inspiring and death defying experience.” name=”Scott Meadows” subtitle=”Patient Prospectors”]
- [nectar_single_testimonial testimonial_style=”basic” quote=”Being able to take complex medical/dental issues and make them patient friendly is an amazing skill. Cleaning up outdated information by essentially channeling me and my writing style was a pretty amazing feat. It is obvious she has a great skill set, understands dentistry and medicine and can take the most complex subject and make it easily assimilated by patients, without insulting their intelligence. My social media views have skyrocketed since she took over…and the price is more than reasonable.” name=”Tim Mickiewicz, DDS” subtitle=”Pacific Orofacial Pain Consultants”]
- [nectar_single_testimonial testimonial_style=”basic” quote=”Identiwrite Creative plays a key role in the success of our online presence. We are thrilled with their services and enjoy working with their friendly and knowledgeable team. I highly recommend Identiwrite Creative to anyone in the market for a SEO!” name=”Amber Basford” subtitle=”5 stars – Google”]
- [nectar_single_testimonial testimonial_style=”basic” quote=”We reached out to Identiwrite Creative the beginning of 2019 to help us with our blogging needs. We’re very pleased. Great team effort!” name=”Norman Medina DDS” subtitle=”5 stars – Google”]
- [nectar_single_testimonial testimonial_style=”basic” quote=”My partner and I hired Shauna and her team to create our new website. . She was so patient and professional with us. We learned a lot during the process and would recommend her if you are looking to build a site. She is truly a great person and kept up her end of the bargain to the end!” name=”Jacque Russo” subtitle=”5 stars – Google”]