Meet Your
Marketing Experts

We are a group of service-minded professionals who have the experience and expertise to provide your practice with effective online marketing tools, including copywriting and content management, website design and development, marketing consulting, social media programs, and SEO (search engine optimization).

We're Here For You

Everyone on the Identiwrite Creative staff is part of YOUR marketing team! We’re here to answer questions, write great content, design awesome advertising, and drive new patients to your office. Our goal is a full schedule for you. Select a team member below to read the bio.

If you need to speak with someone now, please call Shauna at 940-395-5115. You can also email

A Note From Shauna

“Here Comes the Sun” is my favorite Beatles song. Steel Magnolias is my favorite movie, though You’ve Got Mail takes a close second place. To Kill a Mockingbird is the best book ever written, and it makes a great play. Francine Rivers is my favorite modern writer. I hold great respect for Stephen King, though. My parents were hippies, but I grew up in DFW, so I’m kind of like Dharma with a job. All of this makes no difference whatsoever to my clients, but these days, the trend in bios is to include personal information — so there you go.

Now to the facts that matter.

What I Have in Common with Dentists

Coming from parents who love nature and place more value on living life than on making money, and being that my mother is a nurse, it seems logical that I landed in a health-related industry. As is true with most passionate professionals, I fell in love with my trade — writing — early in life. Words are awesome. They are scribbled symbols that convey an entire idea from one mind to another. Being in the dental industry today is quite a trip. The research linking oral to overall health is so interesting that I tend to lose hours and days researching new discoveries. The best part of my job, though, is interviewing dentists and talking shop with my clients. I love to hear different philosophies and schools of thought regarding clinical care, and contemporary technology for diagnosis and minimally invasive treatment can keep me chatting for eons. In short, I am a nerd at heart. I find that this is a common thread between my clients and me.

I Want to Introduce the Identiwrite Creative Team

Now I’ll guide you through meeting everyone on your marketing team, here at Identiwrite Creative.

Shauna Duty


Welcome to Identiwrite Creative! I own this little marketing firm. We have an amazing team of workers, and all have a servant's heart. If you have any questions or comments, email me at I'd love to hear from you.


Shauna Duty has owned two marketing companies, both focused on dental websites and online marketing. Prior to opening her businesses, she worked for a well known dental marketing company in the DFW area. Currently, she owns and manages Identiwrite Creative, working directly with clients, employees, and contractors to provide excellent service.

Shauna has written over one thousand dental websites, articles, and blog posts for dentists in the USA, Canada, and other English-speaking nations. Her expertise in dental marketing has been honed over years of interviewing, studying, and writing about the biggest names, products, technology, and procedures in the dental field. Her articles on dental marketing and blogging have been published on many websites, including Dental Products Report and Modern Hygienist. She also authored a chapter on reputation management for dentists for the ADA Practical Guide to Internet Marketing.

In addition, Shauna has led telecourses, webinars, and conference presentations on Internet marketing. Before entering the dental copywriting field, she was a successful freelancer, with articles published in national and regional print publications and online. Her professional background includes management, administration, corporate vendor show planning, and marketing promotions.

Because of her experience working with medical and dental professionals, Shauna understands dentistry, healthcare, marketing laws, ADA guidelines, and the minds of patients, so she is uniquely equipped to promote your dental practice.

Shauna is the director of a local writers' group, Mustard Seeds Christian Writers. She's also working on a novel, but who isn't?

Shauna and Chris attend North Church in Fort Worth, Tx. They’ve been married for over 26 years. Chris is the general manager of D-Bat, and he lives for baseball. They lend support to Mercy House, a maternity home for single mothers, and Pregnancy Help 4U, a crisis pregnancy center.

Their daughter, Alysen, is the business manager for Identiwrite Creative, and also the mother of their precious granddaughter, Gracie Belle.

Their son, Riese, is a realtor and general contractor in Tyler, Tx. Riese and his wife, Cara, live in Winona, TX. Cara teaches, writes for Identiwrite, and is currently pursuing her real estate license.

Shauna and Chris enjoy talking about Identiwrite Creative’s future while cheering on the Rangers, Cowboys, and Stars, and they make frequent visits to the family farm in Henderson, Tx.

Alysen Duty

Business Manager

I graduated from Texas Woman’s University with a psychology BA in 2017 and had my daughter, Grace, shortly after. After a year of being a part-time, stay-at-home momma, and part-time admin assistant to Shauna, I decided to take on a full-time role as Identiwrite Creative’s business office manager. I help our clients with administrative things, like scheduling, support tasks, and keeping track of logins. I also do A/P, A/R, some SEO research, and I maintain website updates.

When I’m not working, I love to secondhand shop with Grace and my mom, cook and bake, and spend time sipping coffee with my friends and family. Along with being Grace’s momma, I also have a black lab mix, named Kase…or Kee-Bug, as he’s lovingly called by Grace and me.

Mandy Wilson

Copy Director

My name is Mandy and I’m the lead copywriter here at Identiwrite. I create custom content for our clients, helping them increase business while staying true to their own ideologies. I enjoy combining clinical knowledge and creativity to produce subject matter that is informative and understandable.
In 2002, I graduated with a Bachelor of Arts from Lipscomb University in Nashville, TN. A few years later, I obtained my license as a Registered Dental Assistant in the state of Tennessee. I spent ten years working in a private periodontal practice, where I served as surgical assistant, implant treatment coordinator, and eventually web content manager. During this time, I developed a passion for dentistry and a true admiration for the dedication necessary to run a successful practice. In 2017, I decided to end my time in clinical dentistry to join Identiwrite. It was the best career choice I’ve ever made, and I’m proud to serve our clients in this capacity!
When I’m not writing professionally, I enjoy writing creatively. I also love singing, traveling, and spending time in my hammock with a good book.

Cara Duty


I graduated from the University of Texas at Tyler in 2017 with a BA in English and Education. After teaching high school for a couple of years, I decided to try something different, and I'm so glad I did! At Identiwrite Creative, I compose optimized articles and blogs-- and I really enjoy writing.

When I'm not working, I love doing anything outdoors and being with my husband and family. My husband and I love traveling and just returned from a six-month RV trip. We also have two dogs, Bear and Filly, who we adore!

Leigh Ann Bryant


I earned my BSN and worked as an ER, acute dialysis, and OR nurse for over two decades. I’ve been published in numerous formats, including my narrative nonfiction book, In My Defense, and now work from home as a freelance writer. I take on special projects for our clients, and I also compose web content, like webpages, articles, and blogs. I find SEO very interesting, but I really enjoy the clinical side of dental and medical copywriting.

I love God, my family, world travel, and cheering on my State Champion gymnast son. For more information about me or my publishing history, check out my website,

Eddie Brown


My name is Edward Brown. I am a content writer for Identiwrite Creative, and I enjoy working with our wonderful dentist and consulting clients across the country. My background is in music, and I have a BA in music from the University of North Texas. I grew up in North Texas and call Fort Worth home.

I began writing professionally several years ago and now work for several publications. In my spare time, I enjoy running and playing piano. I finished my second half marathon recently (woot!) and hope to do the big 26.2 soon. I’m also a proud father, as you can see.

Tamara McCollough


I was born and raised in Dallas, TX. I attended Southern Methodist University in Dallas, where I graduated with a Bachelor’s degree in Journalism and Psychology. For about seven years, I spent time as a closed captioner, where I made a living echoing what other people said on live television programs. It’s not as easy as you might think! My background in freelancing encompasses a little bit of everything from press releases, to politics, to celebrity love stories, to interviewing public speakers. Writing about medical, dental, and plastic surgery procedures are some of my favorite topics. When I’m not writing, I enjoy catching up on my favorite true crime shows on ID, enjoying one or two cups or a pot of coffee, and avoiding cooking.

THE Identiwrite Creative PROMISE

The most important resource we have is a satisfied client, so we vow to make every effort to maintain open communication, superior products, and excellent service, every day, in every way. When you contact Identiwrite Creative, your call will be treated with prioirty. All messages, both phone and email, are promptly returned by the end of the following business day


Our mission is to provide dentists and physicians with an accurate, interesting online iDENTity that will convert visitors into new patients.

To this end, all Identiwrite Creative copywriters and contractors live in the United States and English is their primary language, so communication is never an issue. Each writer undergoes a strenuous screening, testing, and hiring process before receiving projects, and an editor reviews all work before it is published. All contractors have proven their effectiveness and quality in previous projects.


We deliver excellence by continually pursuing education and applying proven strategies for online marketing, search engine optimization, branding, and content management trends.

Our team relies on facts, knowledge, and staying one step ahead of the ever-evolving world of Internet marketing to serve our clients to the best of our ability. Each member of the Identiwrite Creative team has special talents that are consistently honed and expanded, because our clients deserve our utmost efforts and superior quality in regards to services, products, and support.