Meet Your
Marketing Experts

We are a group of service-minded professionals who have the experience and expertise to provide your practice with effective online marketing tools, including copywriting and content management, website design and development, marketing consulting, social media programs, and SEO (search engine optimization).

I Want to Introduce the Identiwrite Creative Team

Now I’ll guide you through meeting everyone on your marketing team, here at Identiwrite Creative.

Shauna Duty


Welcome to Identiwrite Creative! I own this little marketing firm. We have an amazing team of workers, and all have a servant's heart. If you have any questions or comments, email me at I'd love to hear from you.


Shauna Duty has owned two marketing companies, both focused on dental websites and online marketing. Prior to opening her businesses, she worked for a well known dental marketing company in the DFW area. Currently, she owns and manages Identiwrite Creative, working directly with clients, employees, and contractors to provide excellent service.

Shauna has written over one thousand dental websites, articles, and blog posts for dentists in the USA, Canada, and other English-speaking nations. Her expertise in dental marketing has been honed over years of interviewing, studying, and writing about the biggest names, products, technology, and procedures in the dental field. Her articles on dental marketing and blogging have been published on many websites, including Dental Products Report and Modern Hygienist. She also authored a chapter on reputation management for dentists for the ADA Practical Guide to Internet Marketing.

In addition, Shauna has led telecourses, webinars, and conference presentations on Internet marketing. Before entering the dental copywriting field, she was a successful freelancer, with articles published in national and regional print publications and online. Her professional background includes management, administration, corporate vendor show planning, and marketing promotions.

Because of her experience working with medical and dental professionals, Shauna understands dentistry, healthcare, marketing laws, ADA guidelines, and the minds of patients, so she is uniquely equipped to promote your dental practice.

Shauna is the director of a local writers' group, Mustard Seeds Christian Writers. She's also working on a novel, but who isn't?

Shauna and Chris attend North Church in Fort Worth, Tx. They’ve been married for over 26 years. Chris is the general manager of D-Bat, and he lives for baseball. They lend support to Mercy House, a maternity home for single mothers, and Pregnancy Help 4U, a crisis pregnancy center.

Their daughter, Alysen, is the business manager for Identiwrite Creative, and also the mother of their precious granddaughter, Gracie Belle.

Their son, Riese, is a realtor and general contractor in Tyler, Tx. Riese and his wife, Cara, live in Winona, TX. Cara teaches, writes for Identiwrite, and is currently pursuing her real estate license.

Shauna and Chris enjoy talking about Identiwrite Creative’s future while cheering on the Rangers, Cowboys, and Stars, and they make frequent visits to the family farm in Henderson, Tx.

Riese Duty

Business Development & Sales

My name is Riese Duty, I am the Sales & Production Director for Identiwrite Creative.

I am privileged to work with a great team that truly puts the customer first and works hard to deliver the best dental marketing to our clients, across the globe. As sales manager for Identiwrite, I am usually the first point of contact for our customers -- which is fantastic since I enjoy people and business so much! As production director, I will say in touch with you from the moment you begin working with us, through all of your projects, year after year.

As you can tell from my last name, I'm a member of the Duty Tribe, the son of Shauna, our owner. My passion is entrepreneurship, so joining the family business is practical and exciting. I have a vested interest in continuing to provide the excellent, five-star service and products Identiwrite has become known for.

The other Duty on the Identiwrite team, Cara, is my adorable and talented wife. Cara and I remodeled and sold a home built in 1905 in Winona, Tx right after we married. After the sale, we bought an RV and travelled the United States for 5 months (during COVID, so it was quite an experience).

Previously, I owned a construction and home remodeling company for five years and I currently hold my Realtor's license. In my free time I love traveling, being outdoors, and spending time with Cara and our two dogs.

Cara Duty

Copy Director

I graduated from the University of Texas at Tyler in 2017 with a BA in English and Education. After teaching high school for a couple of years, I decided to try something different, and I'm so glad I did! At Identiwrite Creative, I compose optimized articles and blogs-- and I really enjoy writing.

When I'm not working, I love doing anything outdoors and being with my husband and family. My husband and I love traveling and just returned from a six-month RV trip. We also have two dogs, Bear and Filly, who we adore!

Connor Burnett

Website Design & Technical Specialist

Hi, my name is Connor - I grew up in the Atlanta, Georgia area, but moved to Boise, Idaho to pursue my passion for creating and designing cool things, by attending the programming bootcamp Boise Code Works. I then fell into web design, starting my career with a prominent Boise web design firm, managing and updating hundreds of websites, where I worked for two years.

After this, I decided to turn to freelancing, founding Great Day Web Designs, through which I am proud to design, develop, and manage websites for Identiwrite Creative.

In my free time, I love to write, perform, and produce music. I also love traveling - the need to experience different cultures, try new food, and take beautiful pictures has taken me all around the world. Aside from these things, I love spending time with my family, my friends, and my dog.

Thank you for giving me, along with the whole team, the opportunity to help you create something cool!

Carolina Dever

Graphic Designer

Hi, I am Carolina Dever. I am a Colombian girl that fell in love with the American culture many years ago. I grew up in a big city called Medellin. I moved to USA when I was 24 and it was the best thing I could have ever done. I am very passionate about graphic design. I love creating graphics that make people happy. I see things different and love to bring dynamic and creativity to simple ideas. I always have a positive attitude and always give it my all.

My family is my treasure. In my free time I love to follow Jesus. I love doing outdoor activities like camping, kayaking, hiking, and skydiving. I love working out specially with my husband, and spending time with my family. Our favorite time of the year is Christmas, and our favorite place to visit will always be Disney.

Mike Dakkak


I’m a business school graduate who discovered quickly that I needed an outlet that was a little more creative than analyzing earnings and building spreadsheets. I’ve worked as a journalist for 10 years and today, above all, enjoy telling stories – both mine and those of others.

I was born and raised in NYC but am now obsessed with country living.

When I’m not writing, I’m either cooking, playing guitar, boxing, helping friends with DIY projects, or dreaming of building my very own log cabin.

I’m thankful to be a part of the Identiwrite family because its goal, first and foremost, is to communicate the specialness and uniqueness of its members and its clients.

Abigail Arnold


My writing career began at the University of Pittsburgh, where I graduated with my BA in Human Relations in 2013. After graduation, I served as a teacher for AmeriCorps in Morgantown, WV, before relocating to the decant swampland mystique of New Orleans. I earned my MFA in Creative Writing in 2017, then began writing professionally for a wide array of industries, including travel/tourism, healthcare, education, fashion, entertainment, cuisine/restaurants, death care, technology, and women's issues.

When I'm not cranking out original content, I'm traveling the world searching for pirate stories and the perfect cup of chai tea. At my new home in Michigan, you can find me kayaking on the Huron River, working on my first fiction novel, or sauntering into the nearest costume party or Renaissance fair with the most authentic outfit ever.

Leigh Ann Bryant


I earned my BSN and worked as an ER, acute dialysis, and OR nurse for over two decades. I’ve been published in numerous formats, including my narrative nonfiction book, In My Defense, and now work from home as a freelance writer. I take on special projects for our clients, and I also compose web content, like webpages, articles, and blogs. I find SEO very interesting, but I really enjoy the clinical side of dental and medical copywriting.

I love God, my family, world travel, and cheering on my State Champion gymnast son. For more information about me or my publishing history, check out my website,

Lauren Renteria


I graduated from the University of Texas at Tyler in 2017 with a Bachelor of Science in Interdisciplinary Studies and Elementary Education. After undergrad, I served in AmeriCorps for two years, taught English Language Arts, and earned a Master’s of Art of Teaching with an emphasis in English as a Second Language from Relay Graduate School of Education.

After years of teaching students how to write, I decided to take a leap of faith and become a writer myself. At Identiwrite Creative, I use my background in education to break down complex information to create engaging, content-specific blogs.

Outside of writing, I indulge in true crime, history, and science podcasts, documentaries, and books. I also enjoy helping others, traveling, and exploring with my fiancé and our two dogs, George and Stella.

We're Here For You

Everyone on the Identiwrite Creative staff is part of YOUR marketing team! We’re here to answer questions, write great content, design awesome advertising, and drive new patients to your office. Our goal is a full schedule for you. Select a team member below to read the bio.

If you need to speak with someone now, please call Shauna at 940-395-5115. You can also email

A Note From Shauna

“Here Comes the Sun” is my favorite Beatles song. Steel Magnolias is my favorite movie, though You’ve Got Mail takes a close second place. To Kill a Mockingbird is the best book ever written, and it makes a great play. Francine Rivers is my favorite modern writer. I hold great respect for Stephen King, though. My parents were hippies, but I grew up in DFW, so I’m kind of like Dharma with a job. All of this makes no difference whatsoever to my clients, but these days, the trend in bios is to include personal information — so there you go.

Now to the facts that matter.

What I Have in Common with Dentists

Coming from parents who love nature and place more value on living life than on making money, and being that my mother is a nurse, it seems logical that I landed in a health-related industry. As is true with most passionate professionals, I fell in love with my trade — writing — early in life. Words are awesome. They are scribbled symbols that convey an entire idea from one mind to another. Being in the dental industry today is quite a trip. The research linking oral to overall health is so interesting that I tend to lose hours and days researching new discoveries. The best part of my job, though, is interviewing dentists and talking shop with my clients. I love to hear different philosophies and schools of thought regarding clinical care, and contemporary technology for diagnosis and minimally invasive treatment can keep me chatting for eons. In short, I am a nerd at heart. I find that this is a common thread between my clients and me.

THE Identiwrite Creative PROMISE

The most important resource we have is a satisfied client, so we vow to make every effort to maintain open communication, superior products, and excellent service, every day, in every way. When you contact Identiwrite Creative, your call will be treated with prioirty. All messages, both phone and email, are promptly returned by the end of the following business day


Our mission is to provide dentists and physicians with an accurate, interesting online iDENTity that will convert visitors into new patients.

To this end, all Identiwrite Creative copywriters and contractors live in the United States and English is their primary language, so communication is never an issue. Each writer undergoes a strenuous screening, testing, and hiring process before receiving projects, and an editor reviews all work before it is published. All contractors have proven their effectiveness and quality in previous projects.


We deliver excellence by continually pursuing education and applying proven strategies for online marketing, search engine optimization, branding, and content management trends.

Our team relies on facts, knowledge, and staying one step ahead of the ever-evolving world of Internet marketing to serve our clients to the best of our ability. Each member of the Identiwrite Creative team has special talents that are consistently honed and expanded, because our clients deserve our utmost efforts and superior quality in regards to services, products, and support.