Meet Your
Marketing Experts

We are a dental marketing company comprised of a group of service-minded professionals who have the experience and expertise to provide your practice with effective online marketing tools, including copywriting and content management, marketing consulting, social media programs, and SEO (search engine optimization).

The Identiwrite Creative Team

Shauna Duty


Welcome to Identiwrite Creative! I own this little marketing firm. We have an amazing team of workers, and all have a servant's heart. If you have any questions or comments, email me at I'd love to hear from you.


Shauna Duty has owned two marketing companies, both focused on dental websites and online marketing. Prior to opening her businesses, she worked for a well known dental marketing company in the DFW area. Currently, she owns and manages Identiwrite Creative, working directly with clients, employees, and contractors to provide excellent service.

Shauna has written over one thousand dental websites, articles, and blog posts for dentists in the USA, Canada, and other English-speaking nations. Her expertise in dental marketing has been honed over years of interviewing, studying, and writing about the biggest names, products, technology, and procedures in the dental field. Her articles on dental marketing and blogging have been published on many websites, including Dental Products Report and Modern Hygienist. She also authored a chapter on reputation management for dentists for the ADA Practical Guide to Internet Marketing.

In addition, Shauna has led telecourses, webinars, and conference presentations on Internet marketing. Before entering the dental copywriting field, she was a successful freelancer, with articles published in national and regional print publications and online. Her professional background includes management, administration, corporate vendor show planning, and marketing promotions.

Because of her experience working with medical and dental professionals, Shauna understands dentistry, healthcare, marketing laws, ADA guidelines, and the minds of patients, so she is uniquely equipped to promote your dental practice.

Shauna is the director of a local writers' group, Mustard Seeds Christian Writers. She's also working on a novel, but who isn't?

Shauna and Chris attend North Church in Fort Worth, Tx. They’ve been married for over 26 years. Chris is the general manager of D-Bat, and he lives for baseball. They lend support to Mercy House, a maternity home for single mothers, and Pregnancy Help 4U, a crisis pregnancy center.

Their daughter, Alysen, is the business manager for Identiwrite Creative, and also the mother of their precious granddaughter, Gracie Belle.

Their son, Riese, is a realtor and general contractor in Tyler, Tx. Riese and his wife, Cara, live in Winona, TX. Cara teaches, writes for Identiwrite, and is currently pursuing her real estate license.

Shauna and Chris enjoy talking about Identiwrite Creative’s future while cheering on the Rangers, Cowboys, and Stars, and they make frequent visits to the family farm in Henderson, Tx.

Riese Duty

Business Development & Sales

My name is Riese Duty, I am the Sales & Production Director for Identiwrite Creative.

I am privileged to work with a great team that truly puts the customer first and works hard to deliver the best dental marketing to our clients, across the globe. As sales manager for Identiwrite, I am usually the first point of contact for our customers -- which is fantastic since I enjoy people and business so much! As production director, I will say in touch with you from the moment you begin working with us, through all of your projects, year after year.

As you can tell from my last name, I'm a member of the Duty Tribe, the son of Shauna, our owner. My passion is entrepreneurship, so joining the family business is practical and exciting. I have a vested interest in continuing to provide the excellent, five-star service and products Identiwrite has become known for.

The other Duty on the Identiwrite team, Cara, is my adorable and talented wife. Cara and I remodeled and sold a home built in 1905 in Winona, Tx right after we married. After the sale, we bought an RV and travelled the United States for 5 months (during COVID, so it was quite an experience).

Previously, I owned a construction and home remodeling company for five years and I currently hold my Realtor's license. In my free time I love traveling, being outdoors, and spending time with Cara and our two dogs.

Cara Duty

Copy Director

I graduated from the University of Texas at Tyler in 2017 with a BA in English and Education. After teaching high school for a couple of years, I decided to try something different, and I'm so glad I did! At Identiwrite Creative, I compose optimized articles and blogs-- and I really enjoy writing.

When I'm not working, I love doing anything outdoors and being with my husband and family. My husband and I love traveling and just returned from a six-month RV trip. We also have two dogs, Bear and Filly, who we adore!

Carolina Dever

Graphic Designer

Hi, I am Carolina Dever. I am a Colombian girl that fell in love with the American culture many years ago. I grew up in a big city called Medellin. I moved to USA when I was 24 and it was the best thing I could have ever done. I am very passionate about graphic design. I love creating graphics that make people happy. I see things different and love to bring dynamic and creativity to simple ideas. I always have a positive attitude and always give it my all.

My family is my treasure. In my free time I love to follow Jesus. I love doing outdoor activities like camping, kayaking, hiking, and skydiving. I love working out specially with my husband, and spending time with my family. Our favorite time of the year is Christmas, and our favorite place to visit will always be Disney.

Audrey Lenahan


My whole life has been driven by telling good stories! I graduated from the University of Dallas with a BA in Drama and went on to get my MFA in Acting from West Virginia University. After school, I pursued work as a professional actress, including three years touring North America in a one-woman show. During this time, I also sharpened my writing chops, taking on freelance writing jobs for the dental and medical industries, as well as the arts.

After getting married, I taught drama and philosophy at my local Catholic school for three years. It was so exciting to teach young minds to appreciate beautiful language and the importance of a good story. Now I’m looking forward to my next adventure as I transition to being a stay-at-home writer and mom to our daughter (due March 2022!)

When I’m not writing, you can find me voraciously reading, hiking, spending time with my husband, or cooking an exotic foreign recipe.

Marlene Woodings


I developed a love for words and languages from an early age. Subsequently, I went on to earn my Bachelor of Science in Communicative Disorders and Deaf Education from Utah State University. After having spent years working in both academic and medical settings, I decided to put my knowledge and expertise to use as a freelance copywriter and content creator. I thoroughly enjoy the technical aspect of research-based writing, and I always strive to deliver quality content that is accurate, informative, and enjoyable to read.

When I’m not busy writing, I’m spending time with my husband and two cats, Nugget and Jellybean. Whether we’re enjoying the outdoors, snuggling on the couch, or cooking gourmet meals, we find time to cherish even the simplest moments in life.

Joshua May

SEO Professional

I'm from West Philadelphia, born and raised. On the play ground is where I spent...sorry...I'm reminded of the theme song of a certain popular sitcom from my childhood. ^_^

Hi. My name is Joshua. Currently hailing from Delaware, I'm an SEO professional of 13 years with a knack for understanding computer & web technology. Since 2008, I've helped a few dozen businesses find their target customers through Google Search, spanning multiple markets and industries; from USA to Western Europe.

Think of me as a liaison between Googlebot and your business, OR as a "Search Engine Whisperer", who makes sure your website is compliant with Google's guidelines so that you have the best chance to appear in front of your target audience.

I'm a son of former orchestra musicians, a grandson of a guitarist, and nephew to two violinists, so would it surprise you to know that I have a bit of a passion for music? I love all kinds of music, and in fact, it's music that led me into the world of SEO.

I recognized the power of the internet early on and so desired to create a website that would allow me to teach music to others. But I quickly learned that just because you create a website that doesn't mean you'll generate traffic, especially if no one knows your website exists!

So it was time for me to use my special powers to learn everything I could about Google, Bing and other search engines. The rest is history.

Still...for all of the time I spend navigating through html code and computer files, I equally love moments when I can disconnect from the interwebs and just enjoy my time on the beach for a much-needed recharge.

David Barnes

Website &Technical Specialist

Greetings! I'm David Barnes, a dedicated Frontend Web Developer based in North Port, FL. Beyond the realm of coding, I find joy in exploring the virtual worlds of gaming and the captivating narratives of sci-fi movies and TV shows.

I bring a wealth of experience in crafting user-centric websites. As a member of the Identiwrite Creative team, I've honed my skills in various CMS platforms such as WordPress, Shopify, Hubspot, and Marketo. My toolkit includes HTML, CSS, JavaScript, and PHP, and I'm adept at leveraging advanced technologies like Gatsby and CSS frameworks to deliver exceptional and innovative web solutions.

In my journey as a Frontend Web Developer, I've cultivated a passion for creating seamless and engaging online experiences. Whether it's translating a client's vision into reality or staying on the cutting edge of web development trends, I am committed to delivering results that exceed expectations. Let's embark on a digital journey together!

Robert Campbell

Website & Technical Specialist

My name is Robert Campbell. By day I work in elementary education as a special education paraprofessional. By night I get to work as a software engineer! My formal education includes a BA in Pre-Clinical Psychology, a graduate of Hackreactor Full-Stack program, and am currently pursuing a Masters in Business Administration. I am fluent in English, Spanish, and am currently learning Mandarin. I am also a veteran of the U.S. Air Force. Learning is one of my great passions. I am excited to bring my talents and experience to serve at Identiwrite.

We're Here For You

Everyone on the Identiwrite Creative staff is part of YOUR dental marketing company team! We’re here to answer questions, provide expert copywriting and editing services, and drive new patients to your office. Our goal is a full schedule for you. Select a team member below to read the bio.

If you need to speak with someone now, please call Riese at 972-679-6885. You can also email

A Note From Shauna

“Here Comes the Sun” is my favorite Beatles song. Steel Magnolias is my favorite movie, though You’ve Got Mail takes a close second place. To Kill a Mockingbird is the best book ever written, and it makes a great play. I’ve been happily married since NYE of 1992. My husband, Chris, and I have three adult kids, all married (so that’s an additional 3), and we have a growing tribe of grandkids that light up our lives like no other blessing we’ve known. All of this makes no difference whatsoever to my clients, but these days, the trend in bios is to include personal information — so there you go.

Now to the facts that matter.

What I Have in Common with Dentists

Coming from parents who love nature and place more value on living life than on making money, and being that my mother is a nurse, it seems logical that I landed in a health-related industry. As is true with most passionate professionals, I fell in love with my trade — writing — early in life. Words are awesome. They are scribbled symbols that convey an entire idea from one mind to another. Being in the dental industry today is quite a trip. The research linking oral to overall health is so interesting that I tend to lose hours and days researching new discoveries. The best part of my job, though, is interviewing dentists and talking shop with my clients. I love to hear different philosophies and schools of thought regarding clinical care, and contemporary technology for diagnosis and minimally invasive treatment can keep me chatting for eons. In short, I am a nerd at heart. I find that this is a common thread between my clients and me.

THE Identiwrite Creative PROMISE

The most important resource we have is a satisfied client, so we vow to make every effort to maintain open communication, superior products, and excellent service, every day, in every way. When you contact Identiwrite Creative, your call will be treated with priority. All messages, both phone and email, are promptly returned by the end of the following business day.


Our mission is to provide dentists and physicians with an accurate, interesting online iDENTity that will convert visitors into new patients.

To this end, all Identiwrite Creative copywriters and contractors live in the United States and English is their primary language, so communication is never an issue. Each writer undergoes a strenuous screening, testing, and hiring process before receiving projects, and an editor reviews all work before it is published. All contractors have proven their effectiveness and quality in previous projects.


We deliver excellence by continually pursuing education and applying proven strategies for online marketing, search engine optimization, branding, and content management trends.

Our team relies on facts, knowledge, and staying one step ahead of the ever-evolving world of dental internet marketing to serve our clients to the best of our ability. Each member of the Identiwrite Creative team has special talents that are consistently honed and expanded, because our clients deserve our utmost efforts and superior quality in regards to services, products, and support.