Nine times out of ten, a dental website has some SEO problems. I’m not talking about problems that are open to interpretation, like whether a video should reside on a website’s hosting or on YouTube. I’m talking about problems recognized by SEO experts across the board.
I’m going to detail the top five issues, then I’ll provide you with links to free tools that can help you determine whether your site has these problems. Should you tire of reading the details, call me for a complimentary website, social media, and directory citations analysis.
1. No or Poor Title Tag: The title tag is part of a set of data called metadata. Search engines, including Google, read the metadata to quickly determine the focus of a webpage. Each page on your site needs a unique and optimized title tag. Pages without tags are missing out on the benefits of one of the easiest dental website SEO tactics.
2. No or Poor Meta Description: Like a title tag, meta description is part of the metadata set. It includes about 150 characters that describe a page’s focus. Again, the metadata is important to SEO and easy to incorporate.
3. No/Not Enough Alt-image Tags: The “alt” stands for alternate, so an alt-image tag is the descriptive phrase for an image, either a photo or illustration, on a webpage. Google looks at alt-image tags when valuing the images on a website. Without these tags, Google and others search engines do not know the subject matter an image represents.
4. Duplicate Content: A bit harder to spot but equally important, duplicate content can ruin a website’s search rank. Basically, all text on your site should be original, meaning it is not snagged from any other information available online. Believe it or not, there are an unfathomable number of ways to describe a dental crown.
5. No/Not Enough Links to Internal Content: Having orginal content is important, but within that content, on key phrases, you need hyperlinks to other pages within your website. These links create an information web for Google to follow, and your site will acquire more positive credit for incorporating internal links.
Website SEO Analysis Made Easy
Now for those free tools. I suggest using the browser plugins for WooRank, as well as SEOquake. Both are free. Simply go to your browser settings, find plugins, and search for those two by name. Install, visit your domain, and initiate the checkups.
If you’d rather have an expert do the analysis, let me know. I’ll analyze your website and provide a free phone consultation at no cost. Should you decide to let Identiwrite Creative manage your site and content marketing, I’ll throw in a complimentary competitive analysis ($249), social analysis and citation research ($199), and keyword research ($149). That’s over $600 in free diagnostics for your website, plus my expert advice.
Call me now to discuss your dental website SEO. I’m at 940-395-5115, or email shauna@identiwrite.com.
